Back to top

Focus

Simply Writing Well is committed to making your ideas become a reality. And we believe ideas can only become a reality when the audience is engaged, readily understands the communication, and is not burdened by the structure in which the idea is presented.

Without a dedicated focus that maximizes the use of both the creative and analytical sides of the brain, the idea meanders, and its intended meaning and purpose are missed. As a result, the audience is lost, and the communication falls flat. No one wins, and the idea will not become a reality. Therefore, a deliberate, separate yet equal, dedicated focus on idea creation, development, and expression, while keeping the audience in mind, must occur for any idea to succeed. And the 3 Organizational Keys focus on each of these areas.

cloudy-sky
cloudy-sky

Simply Writing Well is committed to making your ideas become a reality. And we believe ideas can only become a reality when the audience is engaged, readily understands the communication, and is not burdened by the structure in which the idea is presented.

Without a dedicated focus that maximizes the use of both the creative and analytical sides of the brain, the idea meanders, and its intended meaning and purpose are missed. As a result, the audience is lost, and the communication falls flat. No one wins, and the idea will not become a reality. Therefore, a deliberate, separate yet equal, dedicated focus on idea creation, development, and expression, while keeping the audience in mind, must occur for any idea to succeed.

Unique

zen-stones

Unlike other writing approaches, we focus on developing the idea you want to communicate first and then teach specific steps on how to dedicate time throughout your days and weeks ahead of your deadline to develop your idea thoroughly. Once you learn these steps, you will stop approaching idea development any other way because the steps are simple and easily flow from one to the other. Then, once you have determined your fully-developed idea is complete, you will be ready to refine it further by peeling back the layers of your understanding of your desired audience and selecting a structure that compliments the purpose of your communication.

In addition, our approach to idea development, audience understanding, and structure will reduce the multiple, time-consuming edit cycles because you will be separating idea creation and development from the structure and the rules of writing mechanics while keeping your audience in mind. Since you will focus on one of the 3 Keys for Writing Success at a time, work to answer each key independently, and then pull all three keys together in your final communication, the subsequent editing and rewriting will be minimized. As a result, your time will be well-spent, and your deadlines will be met easily, with much less aggravation and frustration for you and your intended audience.

Striking The Balance

Frankly, we have learned that without a well-developed idea, the best mechanics and structure will mean little to your audience. And all the time spent creating and developing paragraphs and the additional effort placed on editing sentences for spelling, grammar, punctuation, and diction, will be insignificant when the idea and the audience are not thoroughly considered.

Even though many people think thoroughness will take more time, we have seen our step-by-step process utilize time more efficiently and create a better way to have an idea become a reality. Also, the users of our process become more confident, feel more in control of their writing process, and have less frustration and stress as they move through the steps. As a result, time is better spent, and specific interim objectives are met.

Every user intuitively knows when to move to the next step in the process. In turn, a better quality result is created when the 3 Organizational Keys to Writing Success are in focus, consciously considered, and balanced with each other. So, what exactly are the 3 Keys to Writing Success? They are three distinct areas of focus for self-expression.

  • The Idea: What do I want to say?
  • The Audience: Who do I want to receive my ideas?
  • The Structure: How do I want to express my ideas?
Stones balance on beach, sunrise shot
Stones balance on beach, sunrise shot

Frankly, we have learned that without a well-developed idea, the best mechanics and structure will mean little to your audience. And all the time spent creating and developing paragraphs and the additional effort placed on editing sentences for spelling, grammar, punctuation, and diction, will be insignificant when the idea and the audience are not thoroughly considered.

Even though many people think thoroughness will take more time, we have seen our step-by-step process utilize time more efficiently and create a better way to have an idea become a reality. Also, the users of our process become more confident, feel more in control of their writing process, and have less frustration and stress as they move through the steps. As a result, time is better spent, and specific interim objectives are met.

Every user intuitively knows when to move to the next step in the process. In turn, a better quality result is created when the 3 Organizational Keys to Writing Success are in focus, consciously considered, and balanced with each other. So, what exactly are the 3 Keys to Writing Success? They are three distinct areas of focus for self-expression.

  • The Idea: What do I want to say?
  • The Audience: Who do I want to receive my ideas?
  • The Structure: How do I want to express my ideas?

Learn How To Simply Write Well

anne-brandon

Through many years of experience in the worlds of business, marketing, entrepreneurship, and education, Anne has seen and experienced the frustration many have suffered without the knowledge and application of her Simply Writing Well Process. She is tired of the struggle, the frustration, and the time wasted when she knows there is a better way.

In today’s world, everything needs to be done yesterday. Therefore, you owe it to yourself to ease your frustrations and save enormous time by learning the 3 Organizational Keys to Writing Success, which are at the very core of Anne’s step-by-step Simply Writing Well Process. And once you know the process and experience its impact on your time and effort, you will use it every time you want your ideas to become a reality.

Join Anne and Learn How to Simply Write Well!