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Our Approach

Focus

Simply Writing Well is committed to making your ideas become a reality.  And, we believe, ideas can only become a reality when the audience is engaged, easily understands the communication and is not encumbered by the structure in which the idea is being expressed.

If the idea is not fully developed, the audience will be lost.  If the audience is lost or has to work too hard to understand, the idea and its purpose will also be missed.  In other words, the idea will not become all that it can be and the expression will be incomplete and misunderstood.  In this case, no one wins and the idea will not become a reality.

Unique

Unlike other writing approaches, we focus, first, on your idea and teach you specific steps to develop your idea thoroughly.  Once you learn these steps, you will apply them to any idea you may have and you will learn, for yourself, when an idea is ready to be captured in a particular structure.

Once the idea is ready, we teach the steps necessary to better understand your audience and then choose the best structure to truly express your idea. All of the steps within our approach give careful consideration to your idea’s purpose and the audience receiving your idea, so the idea expressed can be understood.

Our approach to idea development, audience understanding and structure will stop the need for multiple, time-consuming edit cycles because you will be separating idea development from the structure and rules of writing mechanics.  As a result, subsequent editing will be minimized.

​Also, our step-by-step Simply Writing Well Process will give you control of your time, so both your idea and the chosen structure selected for the expression of your idea will best serve your desired audience and you.  Consequently, your deadlines will be met easily and with much less aggravation and frustration for you and your intended audience.

Unique

Unlike other writing approaches, we focus, first, on your idea and teach you specific steps to develop your idea thoroughly.  Once you learn these steps, you will apply them to any idea you may have and you will learn, for yourself, when an idea is ready to be captured in a particular structure.

Once the idea is ready, we teach the steps necessary to better understand your audience and then choose the best structure to truly express your idea. All of the steps within our approach give careful consideration to your idea’s purpose and the audience receiving your idea, so the idea expressed can be understood.

Our approach to idea development, audience understanding and structure will stop the need for multiple, time-consuming edit cycles because you will be separating idea development from the structure and rules of writing mechanics.  As a result, subsequent editing will be minimized.

​Also, our step-by-step Simply Writing Well Process will give you control of your time, so both your idea and the chosen structure selected for the expression of your idea will best serve your desired audience and you.  Consequently, your deadlines will be met easily and with much less aggravation and frustration for you and your intended audience.

Striking The Balance

Frankly, we have learned that without a well-developed idea, the best mechanics and structure will mean little to your audience.  And all the time and effort placed on editing, such as paragraph and sentence structure, spelling, grammar, punctuation, and diction will be insignificant when the idea and the audience are not thoroughly considered.

Even though many people think thoroughness will take more time, we have seen our step-by-step process utilize time more efficiently, as well as, create a better way to make an idea become a reality.  Also, the users of our approach to writing are more confident, feel more in control of their writing process and have less frustration and stress as they move through the steps.  Actually, time is better spent and specific interim objectives are met.

Every user intuitively knows when they should move to the next step in the process.  In turn, a better quality result is created because the 3 Keys to Writing Success are consciously considered and in balance for a better-controlled, efficient outcome.  So, you may be wondering what are the 3 keys.

The 3 Keys to Writing Success are:

  • The Idea: What do I want to express?
  • The Audience: Who do I want to receive the idea?
  • The Structure: How do I want to express the idea?
Anne Brandon

Taking The Next Step

Through many years of experience in the worlds of business, marketing, entrepreneurship and education, Anne has seen and experienced the frustration many have suffered without the knowledge and application of the Simply Writing Well Process. She is tired of seeing people struggle and wasting their time when there is a better way.

In today’s world, everything needs to be done yesterday. Therefore, you owe it to yourself to see how the 3 Keys to Writing Success, which are at the core of our step-by-step Simply Writing Well Process, will ease frustrations and save enormous time. The impact is impressive. And once you know our process, you will use it every time you want your ideas to become a reality.

Join Anne and Learn How to Simply Write Well!

Taking The Next Step

Through many years of experience in the worlds of business, marketing, entrepreneurship and education, Anne has seen and experienced the frustration many have suffered without the knowledge and application of the Simply Writing Well Process. She is tired of seeing people struggle and wasting their time when there is a better way.

In today’s world, everything needs to be done yesterday. Therefore, you owe it to yourself to see how the 3 Keys to Writing Success, which are at the core of our step-by-step Simply Writing Well Process, will ease frustrations and save enormous time. The impact is impressive. And once you know our process, you will use it every time you want your ideas to become a reality.

Join Anne and Learn How to Simply Write Well!

Anne Brandon